"If you don't know which port you are sailing to, no wind will be favorable." (Lucius Annaeus Seneca). A young Scotsman dedicated his life to the production of a great whiskey more than 100 years ago, starting a business that still continues to make history in the hands of his successors, who follow the road map of that pioneering pioneer who marked the way in The sea of life. Just as that enthusiast devoted his life to a dream, we have the challenge of reinventing ourselves every day, and knowing which port to direct our sails to, the wind will always be our good companion. As you read in the bottle «Amicus Humani Generis», friend of humanity, and true friends never fail you.